Smoking on the Rise in Youth Movies

Sept. 28, 2012 — Onscreen tobacco use increased by 34% per movie last year in films targeted at children and teens, according to a new study.

Researchers say the dramatic rise in smoking scenes in top-grossing U.S. movies with a G, PG, or PG-13 rating ends five years of steady decline in onscreen tobacco use.

“The growth in onscreen tobacco use in 2011 reversed years of progress toward tobacco-free youth-rated movies,” write researcher Stanton Glantz, PhD, of the Center for Tobacco Control Research and Education at the University of California, San Francisco, and colleagues in Preventing Chronic Disease.